Undercroft layout

Undercroft 360

Since I haven't been able to visit the Southbank yet I have found a 360 degree image of the area.
This is very useful in seeing the layout of the ramps, but perspective is hard to determine through stills.

Here is the 360
http://360.io/a7gk3e

Logo ideas

These are logo ideas and positioning I have been working on for the products and website.

logo concepts

Logo ideas and style.

I want the logo to be gritty and express the history and age of the Undercroft at the same time as fit with the urban, artistic feel the Southbank centre currently aims for with future developments and festivals. 

After looking through dafont styles I have decided to work on my own writing. The word 'Undercroft' will be bold and sharp yet have distorted edges to represent the feeling and history of the skatepark.

For the word 'Southbank' I will use the style and font of the Southbank Centre so there is a running theme through products

I want to have something within the logo that stands out as being related to the skate area, as there are many pillars and columns I like the idea of having an image in the place of the letter T.

After refining the concept of the product, the Undercroft models will have a personal website for people to upload their photos. This personalises the product further and expands the idea of sharing work and art.

Rather than making the entire skate area, I have decided to focus on smaller areas, ramps and columns separately. This allows the buyer to collect and construct their own skate area and results in the idea of freedom and organic growth, reflecting the history of the Undercroft.

The main audience will be users of the area and supporters of the Long Live Southbank campaign. But the secondary audience will be anyone interested in decorating their own small art pieces.

As the photos of personalised Undercrofts will be uploaded to a gallery online, it allows people to share and talk about the product. There will even be the possibility of holding a contest and voting for best designs.

Undercroft 3D models

After looking into the history and controversy surrounding the Undercroft skate area at the Southbank Centre I have decided I want to focus on the organic growth of a non-place.

I have decided to create a 3D model of the Undercroft area which will be sold in Southbank Centre giftshop, and online. I will be using Maya to build a 3D structure which will then be rapid prototyped to produce small mockups of the place. The idea is that then the buyer draws on/ graffiti's their own personalised Undercroft.

Presentation

Southbank Centre Undercroft research project

http://prezi.com/806egkcxxxs2/?utm_campaign=share&utm_medium=copy&rc=ex0share