After refining the concept of the product, the Undercroft models will have a personal website for people to upload their photos. This personalises the product further and expands the idea of sharing work and art.

Rather than making the entire skate area, I have decided to focus on smaller areas, ramps and columns separately. This allows the buyer to collect and construct their own skate area and results in the idea of freedom and organic growth, reflecting the history of the Undercroft.

The main audience will be users of the area and supporters of the Long Live Southbank campaign. But the secondary audience will be anyone interested in decorating their own small art pieces.

As the photos of personalised Undercrofts will be uploaded to a gallery online, it allows people to share and talk about the product. There will even be the possibility of holding a contest and voting for best designs.